One of the key drivers to a successful Facebook marketing campaign is the FB like. Likes trigger social engagement, and they can remarkably help build relationship with the other members. In fact, likes can attract more Facebook fans, in some cases. So if you want to gain traction from your social media campaign, then you should start learning how to get FB likes since this can significantly boost your campaign.
But before you start getting Facebook likes, it is important to know and understand some of the behavioral patterns of social media users with regards to likes and posts. There were several studies made to determine the social behaviors of Facebook users. The results can help you better position your posts to the right audiences, and optimize the results of your social activities. This will help you get more FB likes, as well.
3 Essential Facebook Marketing Parameters
First of all, you need to set the benchmarks that will serve as your guide when evaluating the performance. These parameters will also aid you in keeping your campaign on track towards your goals. While there are many parameters that you can use to gauge your performance, three parameters are vital to social marketing. They are briefly discussed as follows:
This measure helps you determine how far your campaign is able to reach out to as many users as it can. The wider the reach the better; it means you are quite successful in getting your product or brand right in front of many people.
One good thing about Facebook is that there many users there, and the number continuous to grow past one billion mark. This is a feat that no other social network has done yet. However, don’t be too overwhelmed by such number. Even if there are more than one billion members, about 700 million to 800 million users are active daily, and only a minute percentage will be reached by your campaign.
Nevertheless, one of the things that you should be concerned about with retrospect to reach is the time it takes for your post to reach the optimum number of people. According to the study, about 75% of the potential reach will be achieved after an hour and 50 minutes. So if your campaign has the potential to reach around 1000 Facebook users, then approximately 750 will be reached in about 2 hours.
Therefore, make sure to plan ahead of time when making a post. Determine the best time to send your posts in order to maximize your likes.
Another important parameter is engagement. This is far different from reach. While you can reach out to most of your potential customers within 2 hours, the engagement is still about to heat up. In fact, around 75% of the engagement will happen within 5 hours after sending your post. So sit back and remain seated in your computer chair to monitor the engagement of your post 5 hours after sending it.
Also important are the impressions. The rate is somewhat similar to reach; impressions will hit the climax after 2 hours and 30 minutes on the average. This can help you decide when to move on with the next post after hitting the maximum impression. You can also study the important factors that affect impressions in order to make your Facebook marketing more efficient and effective in your future social marketing activities.
While other parameters can help you how to get FB likes better, the above parameters are enough to set your campaign on the right track to success.